TradeReply Cookies Policy

Cookie Settings

In the footer of our Site, there is a link labeled “Cookie Settings” where you can manage your cookie preferences at any time. This tool allows you to adjust settings related to targeted advertising, personalization, analytics, and to exercise options such as “Do not sell or share my personal information” depending on your location. Within the Cookie Settings, you can also view details about the specific cookies we use, including those classified as essential. Please note that essential cookies cannot be turned off as they are strictly necessary for the Site’s operation. We manage and honor your cookie choices accurately based on your location and applicable privacy laws.

What Are Cookies?

Cookies are small text files sent to your browser and stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your actions and preferences (such as login details, language, and other settings) over a period of time, so you do not have to re-enter them whenever you come back to the site or browse from one page to another.

The Site uses first-party cookies (set by TradeReply) and third-party cookies (set by third parties such as Google, Facebook, X, and other integrated services). Cookies may be stored on your device for varying periods, either as “session cookies” (which expire when you close your browser) or “persistent cookies” (which stay until you delete them or they expire).

Information collected through cookies and similar technologies may include details such as your device IP address, browser type, language, operating system, the state or country from which you accessed the Site, date and time of your visit, the number of links you click on the Site, features you use, searches you perform, and data you save while on the Site. TradeReply may use this data for purposes including user authentication, interface customization, security, research, analysis, advertising, fraud prevention, and compliance with financial laws. Please see our Privacy Policy for more details.

How We Use Cookies

The Site uses cookies for various purposes, including:

• Necessary Cookies: These cookies are necessary for the Site to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling out secure forms. Legitimate interests provide the legal basis for these cookies.
• Performance Cookies: These cookies allow us to analyze how visitors interact with our Site so we can measure and improve performance. We rely on your consent to place these cookies.
• Advertising Cookies: These cookies enable us to deliver relevant ads and measure campaign performance. Consent is required before these cookies are set.
• 3rd Party Services Cookies: Cookies supporting third-party integrations such as social media pixels, YouTube, or help desk chat features. These cookies are placed by third-party domains which may process data outside your jurisdiction, and we have limited control over them. You can manage them through the Cookie Settings link or your browser preferences.

In addition to cookies, we may use device fingerprinting, Trap & Trace technologies, server logs, and other identifiers to protect against fraud, secure your account, detect abuse, and support compliance with financial and anti-money laundering laws. These tools may capture device signals, configuration details, and behavioral patterns beyond traditional cookies.

We may also share cookie-related data with third-party brokers, compliance partners, and service providers, subject to confidentiality safeguards and in line with our Privacy Policy.

Browser Controls

You can disable cookies through your browser settings. See the links below for popular browsers:

Google Chrome

Mozilla Firefox

Microsoft Edge

Safari (macOS)

Safari (iOS)

For other browsers, please consult their cookie documentation.

Web Beacons & Similar Technologies

TradeReply uses web beacons (also called pixel tags, tracking pixels, or clear GIFs) to monitor interactions and analyze how the Site and our emails are used. Web beacons are integrated into pages and emails rather than stored on your device, allowing us to track user behavior in real-time. They help us measure page visits, email opens, and engagement for legitimate business purposes, including fraud prevention and product improvement. Google Analytics 4 (GA4) and Google Tag Manager (GTM) are examples of services using web beacons that we partner with. For more details on how data is handled, see our Privacy Policy and Google’s Privacy Policy.

International Transfers

TradeReply and its service providers may process your cookie-related data in countries outside of your jurisdiction, including the United States, which may not have the same data protection laws. When we transfer data internationally, we apply safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms to ensure compliance with applicable regulations.

User Rights

Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your data, as well as the right to data portability or to object to certain uses of your data. You also have the right to withdraw your consent at any time and to lodge a complaint with a data protection authority. Please visit our Privacy Policy for details on how to exercise these rights.

Retention

We retain data collected through cookies and similar technologies only for as long as needed to fulfill the purposes described in this Cookies Policy, or as required by applicable law.

Changes to Our Cookies Policy

We reserve the right to update this Cookies Policy at any time, including the types of third-party providers that may deploy cookies on our Site. Any updates will be posted on this page. Unless the law requires additional notice or renewed consent, this posting will serve as your notice of changes.