ALPHA (PERFORMANCE RELATIVE TO MARKET)
Alpha measures the performance of an investment relative to a market index. A positive alpha indicates outperformance, while a negative alpha indicates underperformance compared to the benchmark.
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Behavioral finance examines how psychological factors influence investment decisions and market behavior. It challenges traditional theories that assume rational behavior, instead focusing on biases such as overconfidence, loss aversion, and herd mentality. Traders use behavioral finance insights to better understand market inefficiencies and human-driven price movements. By identifying patterns in investor psychology, traders can adjust strategies to avoid common pitfalls and improve decision-making in volatile markets.